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Learn about multi-channel lead generation. How to easily acquire customers in 2022?
The functioning of any company is not possible without customers. In order for a company to run its business and develop its offer, it must find customers ready to purchase the products and services it offers. In marketing nomenclature, the process of finding and acquiring customers is often called lead generation. What is a lead…
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Cost center or profit center? Why does a company need a contact center?
Contacting the hotline of a service provider, office, health center or bank – especially during the pandemic – is an integral part of everyday life for entrepreneurs and consumers. We usually associate public service hotlines with long waiting times and lack of understanding of the problem with which we call from the consultant’s side. Based…